World's largest
postal service, India Post has tied up with online marketplace major Snapdeal
to sell stamps to reach out to larger audiences.
Under the partnership, targeted especially at philately enthusiasts, Snapdeal
will sell stamps and collections priced between Rs 300-5,500.
"While stamp collection has been a popular hobby, we found consumers who
said they found it difficult to buy stamps. India Post has an amazing
collection of stamps that we feel we our consumers will be delighted to
have," Snapdeal co-founder and COO Rohit Bansal told PTI.
Also, with Snapdeal's extensive reach, India Post will be able to reach a large
number of customers, he added.
"Miniature works of art, documenting human history and endeavours,
cultures, traditions and national heritage, postage stamps can be window to the
world. The partnership with Snapdeal will enhance the ease of purchasing
philatelic stamps and products on the Internet at the click of a button," India
Posts Secretary Kaveri Banerjee said.
The first India Postage Stamps were issued in 1854, which bore the inscription
'India Postage'. The first independence stamps, issued in 1947 (three in
number), depicted the Ashoka Pillar, the Indian National Flag and an Aircraft.
Since then, India
has issued more than 3,000 stamps.
There are 68 Philatelic Bureaux and 1,111 philatelic counters in the country.
"We are increasingly working with government agencies to help them reap
benefits of eCommerce. With this partnership, they will be able to reach out to
a larger audience," he said.